Sometimes Bob works for the bank. His boss, the bank, is interested in getting businesses to deposit their money. Merchant services are an add-on bonus for the bank. In reality, the bank outsources their merchant services and bumps up the margins in exchange for acting as a middleman. The bank doesn’t really know or want to understand the industry, much less take the time to train Bob to understand the interchange costs and keep up with all the changes. As a result, many times Bob ends up misleading merchants and giving them incorrect or less than adequate information. The service is also outsourced with out-of-state technical support. The interchange rates and pricing of merchant services is a complicated and ever-changing business. The equipment side of the business is getting more complicated as well with the introduction of web gateways and mobile processing with smart phones.