Category Archive

If you’re a business owner, you have to be aware of scammers from all angles: scammers posing as customers and scammers posing as people who say they can help your business. You have to be on your toes at all times, even when choosing your credit card processing equipment. You may receive a call offering to lease your credit card processing equipment — at a … Read More

Some savvy companies already use twitter to monitor customer complaints and address customer service. But it’s now going a step further than that, where you can tweet at the store and get fashion or purchasing advise on the spot It’s all done by software made by HipLogiq, which combs Twitter looking for tweets that would include a client’s keywords and phrases. “A women’s clothing store … Read More

Mobile apps via phone devices have quickly become the most common way consumers access the internet, information related to businesses and shopping. Smart phones are expected to overtake fixed internet connections, i.e. a desktop computer, within the next few years.

Right now, commercials target consumers in mass, but as big data gets bigger, retailers will have the ability to hit up each of us as individuals. Based on what retailers know about our buying patterns, “shoppers will receive targeted messages and promotions while in the store, as the system will already know who they are, their lifestyle and purchasing patterns,”says Jonathan Asher, executive vice president … Read More

The smartphone has it all but replaced the standalone GPS as a product in the average consumer’s tech arsenal. That’s because mapping apps from Google, Apple, and Waze help us get from point A to B. Ah, but they don’t do it indoors. Molloy sees a time in the not-too-distant future when app developers figure out how to map your favorite grocery store or retail … Read More

Missing the FedEx or UPS truck can prove quite aggravating, especially when you have to retrieve the package or figure out a time range to hang at your house in anticipation of the driver’s return. A group of Harvard Business School students not only saw the problem, but came up with an innovative solution. Their notify start-up, Boxxify.com, not only handles and signs for your … Read More

Geofencing is pretty much what it sounds like: a virtual perimeter for a real- world geographic area. So let’s say you set a boundary via mobile communications that encompasses a six-square-block area. That would be your geofence, and anyone who enters that area whose contact information you have can receive a text message or email via smartphone or tablet. And when the bullseye of the … Read More

Everyone who’s been in a long checkout line has experienced the frustration of watching a cashier fumble with a product trying to either a) find the barcode and/or b) scan it correctly. But in January, a company called Digimarc introduced a new technology that incorporates an invisible digital watermark, not unlike the kind used for currency. “The clerk no longer has to hunt for the … Read More