Bob has been busy in Alamogordo, NM. He is running around telling merchants that his company only charges 75 basis points. What he should be saying is that he charges interchange costs plus 75 basis points, which is kind of a high rate. Hope none of you are getting fooled by his new tricks. 0.75% sure sounds low, and that is because Bob is not telling you that it is added to the interchange and assessments.