How to Stay Compliant with Dual Pricing: What Every Merchant Must Know Dual pricing—also known as Cash discounting—has become a powerful way for merchants to eliminate credit card fees and boost profits. But with great opportunity comes great responsibility. The program is 100% legal, but it must be implemented correctly to remain compliant with card brand rules (Visa, Mastercard, etc.) and federal/state regulations. If you

Why More Merchants Are Ditching Credit Card Fees—And How Customers Are On Board With It For years, merchants have had little choice when it came to credit card processing: either accept cards and pay the fees—or turn away sales. But things are changing fast. Thanks to dual pricing—also known as cash discounting—thousands of business owners are saying goodbye to credit card fees altogether. Even more

Crazy Story of Credit Card Fraud Against Merchants. I had a call for help from a merchant who books bounce houses for parties.  The poor business owner had been through a nightmare of fraud and was listed on the “Match List” for no fault of his own, and now no credit card processor would accept his account. Here is what happened.  A fraudster created a

What Merchants Need to Know About the Credit Card Competition Act of 2023 If you’re a business owner, you’ve likely noticed rising credit card processing fees eating into your profits. You’re not imagining things—those costs have been steadily increasing for years. But there’s a new piece of legislation that could change the game: the Credit Card Competition Act of 2023. So, what does it mean

Attention Merchants Who Want Text-to-Pay! Want to get paid faster and make life easier for your customers? What if you could text them an invoice with a click-to-pay button—and they paid you on the spot. Hi, I’m Gingergaye Hollowell with Electronic Money Company, and today I’m going to show you a powerful tool that lets you send invoices right to your customer’s phone—complete with a

Hey there, business owners! Are you confused by your monthly merchant statement? Don’t worry—you’re not alone! Many business owners struggle to understand those pages filled with fees, percentages, and processing details. But today, we’re going to break it down so you can know exactly what you’re paying for and—most importantly—how to spot hidden fees that could be costing you big money!  First things first—your merchant

Tap-to-Pay Technology Reduces Chargebacks One of the most effective ways to reduce chargebacks is by adopting tap-to-pay technology.  Reducing chargebacks is critical for protecting profits, maintaining a good relationship with payment processors, and preventing unnecessary fees and time-consuming tasks of fighting chargebacks. Enhanced Security Tap-to-pay provides enhanced security using Near Field Communication (NFC) combined with tokenization.  Unlike magnetic stripe or EMV chip payments, tap-to-pay does

Tap-on-phone technology enables merchants to accept payments directly on their IOS smartphones without needing additional hardware like traditional mobile payment terminals. This is a game-changing feature for businesses looking to reduce costs and simplify their payment processing setup. They no longer need to have staff or contractors carry an extra device with them to accept payments. The new technology is simpler and easier to use

Attention gym, dance studios, and salon owners! Mindbody is terrific software for managing your business. But does it feel like you’re paying sky-high credit card processing fees every month and not getting the value you deserve? If you’re tired of watching your profits disappear into payment fees, this blog is for you.   I will show you how Electronic Money Company can help you lower your

Hey roofing company owners! Let’s talk about a quick way to stop losing thousands of dollars each year to credit card processing fees. If you’re tired of watching those fees add up on every big job, then stick with me—I’ll show you some simple payment options that can save you a ton of money and keep more of your profits in your business. Why It’s