Many businesses today are adopting dual pricing as a way to control rising credit card processing costs. Instead of absorbing the fees themselves, merchants offer customers two prices — a cash price and a card price. Customers who pay with credit cards cover the processing cost, while those who pay with cash avoid the extra fee.
If your business processes large transactions, you can offer ACH check bank transfers instead of cash.
Industries like roofing, construction, home improvement, and contracting often deal with invoices in the thousands or even tens of thousands of dollars. When payments reach that size, ACH can become one of the most valuable tools in your payment strategy.
Adding ACH alongside dual pricing will reduce credit card processing fees, improve cash flow, and simplify accounting.
While Credit Cards Can Be Expensive for Large Invoices – ACH is super cheap!
Credit cards are convenient, but the fees can add up quickly when invoice amounts are high, either for you or for your customer if you use dual pricing.
For example, if a roofing contractor charges $15,000 for a roof replacement and the customer pays with a credit card, the processing fees can easily reach $450 or more, depending on the card type. With Dual Pricing, you are asking the customer to pay this.
Here is where ACH payments come in. You can give the customer the cash price for ACH checks. They are also easy and convenient. The cost is so low for merchants, it is almost equivalent to cash for large transactions. Plus you don’t have to drive the checks to the bank like you would cash. They deposit automatically in your checking account, just like a credit card transaction.
ACH allows customers to pay directly from their bank account to yours. Check out my other blogs or videos regarding the improvements in cash flow and actual savings in billing practices that Ach transfers can provide. https://electronicmoneycompany.com/blog/how-ach-payments-can-save-your-business-money/
Why ACH Works So Well with Dual Pricing
When ACH is offered alongside dual pricing, it creates a clear incentive structure for customers of businesses with large transactions.
Customers now have three options:
- Cash price if they pay with cash
- Cash price if they pay via ACH bank transfer
- Card price if they pay with a credit card
For large purchases, many customers prefer ACH because it avoids the credit card surcharge while still allowing them to pay electronically.
For the business owner, ACH offers several advantages.
- The processing cost is extremely lower than credit cards.
- Large payments move electronically without the need to handle checks, posting and then driving to the bank.
- Payments can be securely authorized online or over the phone.
This combination makes ACH a natural companion to a dual pricing strategy.
Businesses that benefit most from ACH alongside dual pricing include those that process large project-based invoices, such as:
- Roofing companies
- General contractors
- Home remodelers
- HVAC installers
- Solar companies
- Landscape contractors
- Fence installers
These industries often deal with payments ranging from $5,000 to $30,000 or more, which makes credit card processing fees especially noticeable.
Many customers happily choose a check via ACH, helping the business keep more of its revenue.
Another Major Benefit: Automatic QuickBooks Integration
One of the biggest challenges with multiple payment types is keeping accounting organized.
If payments are coming in through checks, cards, and bank transfers, it can become time-consuming to track everything manually.
This is where Electronic Money Company helps businesses simplify their workflow.
Electronic Money Company offers payment solutions that integrate directly with QuickBooks, automatically recording both ACH and credit card payments.
When a payment is processed:
- The transaction is automatically recorded in QuickBooks
- Invoices can be matched to the payment
- Reconciliation becomes much easier
- Manual data entry is reduced or eliminated
For businesses processing many payments each week, this automation can save hours of administrative work and save payroll, all while reducing accounting errors.
A Better Payment Strategy for Growing Businesses
The most successful businesses today offer customers flexible ways to pay.
Instead of relying on one payment method, they combine several tools that work together:
- Dual pricing to control credit card costs
- ACH payments for large invoices
- Credit cards for convenience
- Integrated accounting to simplify bookkeeping
When these systems work together, businesses gain better control over their payments while improving the customer experience.
How Electronic Money Company Helps
At Electronic Money Company, we help businesses design payment systems that reduce costs, simplify operations, and improve cash flow, and provide the personal touch of customer support ongoing for the life of the business.
Give us a call at 505-362-0837 if you want to:
- Implement compliant dual pricing programs
- Accept ACH bank transfers for large transactions
- Process credit card payments securely
- Automatically sync both ACH and credit card payments with QuickBooks
The result is a payment system that works seamlessly from the moment the customer pays all the way through accounting and reconciliation.
If your business processes large invoices and you’re currently using dual pricing, adding ACH could significantly improve your payment strategy.
To learn how Electronic Money Company can help you implement ACH, dual pricing, and QuickBooks integration, visit our contact page: electronicmoneycompany.com/contact-us/ to schedule a payment review.
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Other topics you might be interested in: Avoid Costly Mistakes: Download our free report, 5 Mistakes to Avoid When Choosing a Credit Card Processor
