Right now, commercials target consumers in mass, but as big data gets bigger, retailers will have the ability to hit up each of us as individuals.
Based on what retailers know about our buying patterns, “shoppers will receive targeted messages and promotions while in the store, as the system will already know who they are, their lifestyle and purchasing patterns,”says Jonathan Asher, executive vice president of Perception Research Services, “It will also link them to cross-category suggestions or specials. So if they put hot dogs in their cart, they’ll get a coupon for beans and chips or something in the deli.”
Lou Carlozo, Deal News. 8 retail innovations you’ll see soon. Retrieved from MSN Money.