We would like to inform you that Visa will be requiring that merchants enter address and zip code for all keyed in transactions. If you enter this data, prompted by your terminal or virtual terminal, and fill in the address and zip code, then the wholesale, interchange rate will be lowered.  If you choose to skip over these fields and leave them blank, then you

Stop Guessing — Choose the Right Payment Solution for Your Business Every day, I hear from business owners who are frustrated, confused, or even stuck with the wrong credit card processor or POS system. They signed up with Square because a friend told them it was easy. Or they ordered a Clover terminal because they saw it in a commercial. But no one ever took

I want to inform you about an old credit card terminal, a Verifone VX520, which is nearing the end of its life.  It will be shut down and no longer function come October.   Currently, if you have one of these older terminals and need tech support that requires a new download or even a simple change in the programming, guess what?  You will not be

Why You’re Losing Customers If Your Credit Card Terminal Doesn’t Accept Tap-to-Pay Gingergaye here with Electronic Money Company, helping business owners with merchant services for 25 years!  Let’s get straight to the point—if your payment terminal doesn’t support tap-to-pay or mobile wallets, you’re losing business. Every single day. It might not be obvious at first. Your current terminal still works. Cards still swipe. Chip readers

How to Stay Compliant with Dual Pricing: What Every Merchant Must Know Dual pricing—also known as Cash discounting—has become a powerful way for merchants to eliminate credit card fees and boost profits. But with great opportunity comes great responsibility. The program is 100% legal, but it must be implemented correctly to remain compliant with card brand rules (Visa, Mastercard, etc.) and federal/state regulations. If you

Why More Merchants Are Ditching Credit Card Fees—And How Customers Are On Board With It For years, merchants have had little choice when it came to credit card processing: either accept cards and pay the fees—or turn away sales. But things are changing fast. Thanks to dual pricing—also known as cash discounting—thousands of business owners are saying goodbye to credit card fees altogether. Even more

Crazy Story of Credit Card Fraud Against Merchants. I had a call for help from a merchant who books bounce houses for parties.  The poor business owner had been through a nightmare of fraud and was listed on the “Match List” for no fault of his own, and now no credit card processor would accept his account. Here is what happened.  A fraudster created a

What Merchants Need to Know About the Credit Card Competition Act of 2023 If you’re a business owner, you’ve likely noticed rising credit card processing fees eating into your profits. You’re not imagining things—those costs have been steadily increasing for years. But there’s a new piece of legislation that could change the game: the Credit Card Competition Act of 2023. So, what does it mean

Attention Merchants Who Want Text-to-Pay! Want to get paid faster and make life easier for your customers? What if you could text them an invoice with a click-to-pay button—and they paid you on the spot. Hi, I’m Gingergaye Hollowell with Electronic Money Company, and today I’m going to show you a powerful tool that lets you send invoices right to your customer’s phone—complete with a

Hey there, business owners! Are you confused by your monthly merchant statement? Don’t worry—you’re not alone! Many business owners struggle to understand those pages filled with fees, percentages, and processing details. But today, we’re going to break it down so you can know exactly what you’re paying for and—most importantly—how to spot hidden fees that could be costing you big money!  First things first—your merchant