Beware of an older credit card terminal called a Verifone Vx520 It has aged and is not comparable to newer technology.  It is being shut down as an end-of-life device by its manufacturer, Verifone. I am Gingergaye from Electronic Money Company Merchant Services.   What does End-of-life mean?  It means that it  will keep working until it experiences a glitch.  At that point, the terminal

Boost Your Bottom Line: The Power of Gift and Loyalty Cards In today’s competitive market, staying ahead means employing every tool at your disposal, and gift and loyalty cards are potent allies in driving revenue to your bottom line. Let’s unpack why these cards are indispensable assets for businesses of all sizes. Gift Cards Boost Sales: It’s a proven fact – customers tend to spend

Most merchants think getting a lower overall rate is the only way to save money on credit card processing fees. If you are one of those, listen up on how to become more savvy and beat the credit card salesperson at this game, especially if you are an auto dealer or a restaurant. First, the only rates you can negotiate are the percentage, the transaction

Signing up with a credit card processor marks a pivotal moment for any business. It’s a step towards convenience, efficiency, and accessibility in handling transactions. Square, among others, has simplified this process, allowing businesses to sign up online without the need for human interaction. But what lies beyond this seamless onboarding process? What happens when you need to speak with a real person? For many,

Reduce your credit card processing fees by 75%! I’m Gingergaye with Electronic Money Company merchant services. Surcharging is fast becoming the preferred program most chosen by merchants! Even more significantly, it is fast becoming the expected behavior that customers are used to when paying for products and services. Why? Because surcharging is the best program to reduce your rates and fees on payment processing. Here

Want to Reduce Sales Lost from Abandoned Shopping Carts? There is new technology available to boost your online sales! Did you know that nearly 70% of customers leave the checkout page without completing their purchase? That means that for every 100 customers shopping on your site, 70 will leave without entering their payment information and finishing the purchase. Let me describe this new technology to

Boosting Your Business with Cash Back By Gingergaye, Electronic Money Company Businesses are constantly seeking innovative ways to stand out and attract more customers. Offering cash back at your retail location can be a strategic move that not only benefits your customers but also enhances your business’s growth. Let’s explore the advantages of providing cash back and how it can impact your bottom line. Increased

Switching your credit card processing provider can be a pivotal decision for your business. While many merchants primarily focus on comparing rates and fees, there are crucial questions you should ask before making the switch. In a world filled with slick credit card salespeople and hidden fees, making an informed choice can save you time, money, and headaches. In this article, we will delve into

Click here to watch the video How do you set up a website to sell products online? There are three basic options. One is choosing a shopping cart to show off your products. The second is a hosted payment page. The third is to get an online Point-of Sale Software that links up on your website. The shopping cart allows customers to set up various

Click here to watch the video What is difference between Surcharging, Cash Discounting and Dual Pricing? And why are merchants choosing one of these pricing methods in regards to credit card processing? Surcharging has been around a while.  Visa/MasterCard allow certain merchants to add fees on top of their prices so as to pass the fees onto the merchant.  This is only allowed when the