Busting out of barcode prison

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Everyone who’s been in a long checkout line has experienced the frustration of watching a cashier fumble with a product trying to either a) find the barcode and/or b) scan it correctly. But in January, a company called Digimarc introduced a new technology that incorporates an invisible digital watermark, not unlike the kind used for currency. “The clerk no longer has to hunt for the … Read More

If the shoe fits, upload it

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In terms of a custom-made experience, nothing can top what’s going on at The Left Shoe Company in Los Angeles. So says Bruce Molloy, the vice president of global business development at Customer Mobile, and an expert on the evolving retail space. Here’s what the Left Shoe does: They put customers’ feet through a 3D scan that takes 150 pictures. “Those photos are then sent … Read More

The Future of Shopping

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The report “Retail Technology Vision 2014” from Accenture contains an incredible prediction: “The next five years will bring more change to retail than the last 100 years.”Think about that; the stores, websites, and apps we recognize today could go through some radical changes that would’ve been the stuff of sci-fi just a generation ago To find out what the changing face of retail will look … Read More