Geofencing is pretty much what it sounds like: a virtual perimeter for a real- world geographic area. So let’s say you set a boundary via mobile communications that encompasses a six-square-block area. That would be your geofence, and anyone who enters that area whose contact information you have can receive a text message or email via smartphone or tablet. And when the bullseye of the … Read More
Scam – Neglected to Tell You about Interchange Rates
Bob has been busy in Alamogordo, NM. He is running around telling merchants that his company only charges 75 basis points. What he should be saying is that he charges interchange costs plus 75 basis points, which is kind of a high rate. Hope none of you are getting fooled by his new tricks. 0.75% sure sounds low, and that is because Bob is not … Read More