Some savvy companies already use twitter to monitor customer complaints and address customer service. But it’s now going a step further than that, where you can tweet at the store and get fashion or purchasing advise on the spot It’s all done by software made by HipLogiq, which combs Twitter looking for tweets that would include a client’s keywords and phrases. “A women’s clothing store
Mobile apps via phone devices have quickly become the most common way consumers access the internet, information related to businesses and shopping. Smart phones are expected to overtake fixed internet connections, i.e. a desktop computer, within the next few years.
Right now, commercials target consumers in mass, but as big data gets bigger, retailers will have the ability to hit up each of us as individuals. Based on what retailers know about our buying patterns, “shoppers will receive targeted messages and promotions while in the store, as the system will already know who they are, their lifestyle and purchasing patterns,”says Jonathan Asher, executive vice president
The smartphone has it all but replaced the standalone GPS as a product in the average consumer’s tech arsenal. That’s because mapping apps from Google, Apple, and Waze help us get from point A to B. Ah, but they don’t do it indoors. Molloy sees a time in the not-too-distant future when app developers figure out how to map your favorite grocery store or retail
Missing the FedEx or UPS truck can prove quite aggravating, especially when you have to retrieve the package or figure out a time range to hang at your house in anticipation of the driver’s return. A group of Harvard Business School students not only saw the problem, but came up with an innovative solution. Their notify start-up, Boxxify.com, not only handles and signs for your
Geofencing is pretty much what it sounds like: a virtual perimeter for a real- world geographic area. So let’s say you set a boundary via mobile communications that encompasses a six-square-block area. That would be your geofence, and anyone who enters that area whose contact information you have can receive a text message or email via smartphone or tablet. And when the bullseye of the
Bob has been busy in Alamogordo, NM. He is running around telling merchants that his company only charges 75 basis points. What he should be saying is that he charges interchange costs plus 75 basis points, which is kind of a high rate. Hope none of you are getting fooled by his new tricks. 0.75% sure sounds low, and that is because Bob is not
Waiters and waitresses do get busy, and there’s nothing more frustrating during a lunch or dinner rush than to have them ignore your table. “But imagine sitting right down and placing your order from a touchscreen tabletop menu, “says Molloy, the retail space expert. He went through this very experience at airport eateries in Toronto and Charlotte, which makes sense, since air travelers often have
One of our new clients told us this story about his experience with Bob from Brand X. He is a landscaper and needs to run one or two transactions per month, albeit they are large transactions. He was sold a wireless machine for a whopping $69 per month on a four-year lease. Then he had statement fees and minimum charges every month on top of
Everyone who’s been in a long checkout line has experienced the frustration of watching a cashier fumble with a product trying to either a) find the barcode and/or b) scan it correctly. But in January, a company called Digimarc introduced a new technology that incorporates an invisible digital watermark, not unlike the kind used for currency. “The clerk no longer has to hunt for the
